Overview & Responsibilities

OVERVIEW

General Mills is seeking a Sr. Business Analyst within the Digital & Technology department with strong technical skills to help lead segmentation, retargeting and loyalty innovation work to produce long-term growth for General Mills. We live and breathe all things data and are passionate about the journey from strategy to execution. Be a part of this exciting team that helps use best in class technology to bring these ideas to life. On the team, you would be collaborating with multiple stakeholders on a variety of problems and use data to inform, educate and bring solutions to life. Bring your creativity, your thought leadership, and technical chops to help us get to the next level in this fast-paced environment.

This role is part of the Marketing Services and Operations organization, which uses technology to bring General Mills' marketing plans to life with a focus on delivering the right content to the right consumer at the right time.

MAIN RESPONSIBILITIES

• Collaborate with GMI marketing and vendor teams to define data-driven personalization executions with a lens into data structure, consumer segmentation, content metadata, and maintenance.
• Serve as the technical subject matter expert on marketing technology for GMI marketing teams, uncovering key business questions and providing analysis, insights, and solutions to answer them.
• Executing upon and contributing to the marketing technology roadmap by matching business needs with existing and upcoming technologies, capabilities and services.
• Gather project requirements from internal business clients; translate requirements into technical documents, identifying and eliminating gaps via partnership with data architects; communicate requirements and serve as day to day contact for technical teams in their own terms. Likewise, translate progress and questions of technical teams back to business clients in their own terms.
• Understand, document, and communicate timelines, priorities, delivery, and measurement across technology and marketing clients.
• Manage marketing technology tool operations, ensuring seamless execution of audience development, campaign creation, and content delivery across teams.
• Develop, document, execute and follow standard processes for cross-channel campaign delivery.
• Develop and maintain internal and external cross-functional networks to support the goals of the organization.
• Proactively prepare for business meetings defining agendas, recapping decisions
• Help source and partner with marketing technology vendors to solve business problems
• Partner with Data and Analytics reporting teams to ensure business partners have access to the data they need

Qualifications

MINIMUM QUALIFICATIONS

• Bachelors degree in business, marketing, statistics, CIS, Information Technology or related field
• 7+ years of relevant experience in a solution-based business analyst position, including some marketing-related projects
• Experience with writing SQL, SAS, or other programming language. SQL is a must.
• Experience with relational data, preferably writing analytical queries
• Understanding of website or system design and implementation.
• Experience in consumer-focused roles with strong business acumen
• Proven track record coordinating multiple projects
• Exceptional organization, project management, and communication skill
• This role is based in Minneapolis, MN and would require the candidate to live in the Greater Minneapolis area or be open to relocation to the Greater Minneapolis area.

PREFERRED QUALIFICATIONS

• Leadership presence
• Highly desirable - familiarity with marketing technology tools and vendors (such as Acoustic/email marketing, Google Analytics/site analytics, Sitecore/site content management, DoubleClick/ad serving)
• Ability to function autonomously while laddering up to established priorities
• Ability to make decisions and work through ambiguity
• Ability to understand multiple perspectives and be able to advise a wise course of action
• Process-driven, continuous improvement mindset
• Demonstrate consumer focus