Job purpose

As part of the corporate team you will be responsible for planning, designing, developing implementing and delivering the Organizations creative digital designs. The Creative Designer is majorly responsible for delivering effective, aesthetic, on-brand, high quality graphics, and on-strategy creative for social media, web pages, corporate videos & presentations, email templates and banner ads.

Duties and responsibilities

• Responsible for creating, implementing and measuring the success of Creative Design.
• Produce the design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates.
• Work with Digital Marketing team to produce still & digital animation creatives for various projects, such as social media, websites, online magazines, advertisement materials, and videos.
• Responsible for creating templates and mock-ups to review with artists and management before submitting the finished campaigns.
• Translate product positioning, existing research, and offline / online Marketing strategies into effective designs.
• Work with teams to ensure consistency and integrity of the creative vision.
• Manage and produce digital design work, including banner sizing and versioning.
• Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics.

Digital Campaigns

• Design and execute for SEO / SEM / SMM campaigns, email, social media & display advertising campaigns.
• Brainstorm new and creative growth strategies.
• Collaborate with internal team to create landing page and optimize user experience.
• Evaluate emerging technologies. Provide thought and perspective for adoption of design
• Responsible for editorial direction, design, production and distribution of all Organization publications.

Qualifications

Bachelors/Masters degree in Digital design / Graphic design / graphic communications or related field.

Working conditions

The ideal candidate is a seasoned intelligent professional with experience in b2b / b2c in Digital creative design on all India basis. The candidate needs to be capable of delivering in demanding market conditions.

Skill requirements

• Minimum 3 plus years successful professional design experience, preferably at a digital marketing agency or in house.
• Experience in web marketing/web design with a strong knowledge of HTML, CSS, Photoshop, web design etc. and development principles.
• Expertise with standard digital design tools, including Sketch, Coral Draw, Adobe Illustrator, Adobe Photoshop, Dreamweaver, Adobe XD, In Vision, & others.
• Strong portfolio of design work, showing solution to business problems through effective design.
• Generate high-quality graphics and computer animations.
• Photo and video editing expertise.
• Strong knowledge of current digital design best practices and web production techniques.
• Design and create prototypes and mock-ups.
• Test designs for usability and quality.